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Publicações

Publicações por Frederico Branco

2016

Understanding the determinants of social network sites adoption at firm level: A mixed methodology approach

Autores
Martins, J; Goncalves, R; Oliveira, T; Cota, M; Branco, F;

Publicação
Electronic Commerce Research and Applications

Abstract
The incredible numbers associated with social network sites makes technology a very attractive element in the eyes of organizations. Despite this, the existing scholarly literature does not demonstrate sufficient knowledge on how firms should adopt and use these technologies. With this lack in mind, a study was conducted aiming to understand what might be the determinants with the most influence on the SNS adoption process at firm level. the study was performed making use of a mixed methodology approach. In order to achieve an initial list of variables that might have a significant level of relative importance (RI) to the adoption of SNS, a Delphi study was designed and executed through the inclusion of 25 experts in the IT/IS area. From the Delphi results, a proposal for an adoption model that characterized the adoption of SNS at firm level was designed and validated through an empirical study. This empirical approach revealed that the proposed model explained 65% of variation in SNS adoption at firm level. The active involvement of top management, the alignment of the SNS plan with the firm's business plan, the existence of competitive pressures, and the use of SNS for gaining competitive advantages are the determinants with the most influence on technology adoption by firms.

2013

Web accessibility - From the evaluation and analysis to the implementation - The anoGov/PEPPOL case

Autores
Goncalves, R; Martins, J; Branco, F; Barroso, J;

Publicação
Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Abstract
The XXI Century society has developed a drive for Information and the Web, as one of the extremely important technologies of our times, represents the main channel to access it. As a result of this, one can perceive that the Web, and the inherent websites, must be accessible to all, in order to maintain the imperative social equality. Despite the legal requirements to the Portuguese Web content accessibility levels, in effect since 1999, the existent studies that focused on assessing those same levels of accessibility reported that the Portuguese websites, in their majority, were not compliant with the existent standards. In mid-2007 we started, within our research group and in partnership with both UMIC - Knowledge Society Agency and APDSI - Association for the Promotion and Development of the Information Society, a Web accessibility barometer. The goal of this barometer has been assessing the accessibility levels of the Portuguese websites, creating recommendations - for both the organizations and the civil society - towards the improvement of the referred websites, and publicly presenting the achieved results. One of the Portuguese enterprises that is adopting the accessibility standards into its public procurement platform anoGov is ANO. This company established a research project alongside UTAD University in order to achieve technical know-how and good practices that allowed them to develop accessible and usable Web content. © 2013 Springer-Verlag Berlin Heidelberg.

2018

A theoretical analysis of digital marketing adoption by startups

Autores
Teixeira, S; Martins, J; Branco, F; Gonçalves, R; Au Yong Oliveira, M; Moreira, F;

Publicação
Advances in Intelligent Systems and Computing

Abstract
With the rapid growth in the use of digital platforms for the dissemination and expansion of a company’s business reach, it is vitally important that startup firms are firmly aware of the options when deciding whether to adopt a particular technology because they often have low resource availability, which reduces their margin for error. In order to help these companies to adopt Digital Marketing in a more secure way by knowing the most relevant factors that they can find as concerns the adoption of technologies, this study will analyze the factors that influence the adoption of technology, identifying them initially through the systematic literature review of similar scientific works. © Springer International Publishing AG 2018.

2017

Evaluating Youtube Platform Usability by People with Intellectual Disabilities (A User Experience Case Study Performed in a Six-Month Period)

Autores
Rocha, T; University of Trás-os-Montes e Alto Douro and INESC TEC, PORTUGAL,; Martins, J; Branco, F; Gonçalves, R; University of Trás-os-Montes e Alto Douro and INESC TEC, PORTUGAL,; University of Trás-os-Montes e Alto Douro and INESC TEC, PORTUGAL,; University of Trás-os-Montes e Alto Douro and INESC TEC, PORTUGAL,;

Publicação
Journal of Information Systems Engineering & Management

Abstract

2018

CRUDi Framework Application - Bank Company Case Study

Autores
Pereira, J; Branco, F; Yong Oliveira, MA; Gonçalves, R;

Publicação
Trends and Advances in Information Systems and Technologies - Volume 1 [WorldCIST'18, Naples, Italy, March 27-29, 2018].

Abstract
The top management view of organizations tends not to reach consensus on the prioritization of investments in Information Systems, particularly when they must prioritize their impact on overall performance and budget constraints. This paper presents the results of applying CRUDi Framework to a bank. This allows to obtain new indicators to support the decision and alignment of investment priorities in the processes that support the business strategy. The Framework introduces a new method and tools that allow us to gauge the relative importance of Information Systems to the organizations’ businesses. © 2018, Springer International Publishing AG, part of Springer Nature.

2018

A Conceptual Model Proposal for Characterizing Discount and Outlet Platforms Adoption

Autores
Peixoto, C; Martins, J; Gonçalves, R; Branco, F; Yong Oliveira, MA;

Publicação
Trends and Advances in Information Systems and Technologies - Volume 1 [WorldCIST'18, Naples, Italy, March 27-29, 2018].

Abstract
The importance of e-commerce continues to grow in retail, providing companies with a critical tool to improve marketing and commercial strategies. In this context, understanding the distribution channels and the new business models becomes a fundamental issue for both researchers and business managers. This paper has two priority objectives. First is the accomplishment of a specific recent literature review survey on the theme of e-commerce platforms adoption that will support the next step. Second is to propose an adoption model that characterizes Discount and Outlet Platforms (DOP) adoption. The last contribution is distributed in the form of practical and theoretical implications, as well as future lines of action for possible investigations. © 2018, Springer International Publishing AG, part of Springer Nature.

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