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Publicações

Publicações por José Luís Martins

2021

Innovative Marketing Approaches as Triggers to Rural Tourism Sustainability: An In-Depth Analysis to Existing Literature

Autores
Rodrigues, S; Correia, R; Gonçalves, R; Martins, J;

Publicação
Advanced Research in Technologies, Information, Innovation and Sustainability - First International Conference, ARTIIS 2021, La Libertad, Ecuador, November 25-27, 2021, Proceedings

Abstract
Rural tourism has become a truly relevant economic activity, with visible impacts (social and economic) to regional and national development and overall sustainability. The sole characteristics of rural destinations make them extremely attractive to tourists that search for experiences away from the massified and more urban areas. Despite this increase in the demand, in order to remain competitive and trigger its development and ensure sustainability, rural destinations need to ensure a twofold approach, first continuously create innovative and engaging tourism experiences, and secondly implement continuously innovative marketing approaches. Hence, to fully understand the state of the art in what concerns the incorporation of innovation by rural tourism marketeers, a systematic literature review focused on that same topic has been performed, the achieved set of 66 articles has been thoroughly analysed, and multiple results of this procedure are presented. © 2021, Springer Nature Switzerland AG.

2022

Cyber Threat Intelligence Architecture for Applied Cybersecurity Scenarios PhD Thesis Proposal in Web Science and Technology

Autores
Rosa, I; Batista, R; Goncalves, R; Martins, J; Branco, F;

Publicação
2022 17TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI)

Abstract
When talking about Cybersecurity, particularly in security incident response plan and processes it is very common and relevant to talk about the ability to detect malicious or suspicious activities and behavior as soon as possible, in other words, in this domain, in Cybersecurity everyone wants to reduce the Mean time to detect (MTTD) or Mean time to respond (MTTR) a potential security incident. The use of Cyber Threat Intelligence CTI indicators can contribute to the reduction of the mean time to detect threats and consequently directly influence the time to response, however there are different types of Cyber Threat Intelligence that serve different purposes. The objective of the study is the development of a reference architecture to support and process data from the most diverse type of data sources in terms of Cyber Threat Intelligence, for example using the combination data from Open Source Intelligence - OSINT sources and honeypots, taking into consideration the advantages and disadvantages of each of these types of data sources to correlate them with each other in order to increase the trust and reliability of the relevant indicators that can be used by security analysts in incident response processes. This paper presents the proposed work for a PhD thesis in Web Science and Technology, scheduled for completion in July 2023. This doctoral thesis falls within the area of Computer Engineering, with applicability in the domain of Cybersecurity and consequently in the subdomain of Threat Intelligence. The research project is in the state-of-the-art study phase. It is expected that the participation in this Doctoral Symposium will provide potential comments that can enhance the growth and complement the ongoing research work.

2021

Accessibility of mobile applications for tourism-is equal access a reality?

Autores
Madeira, S; Branco, F; Goncalves, R; Au Yong Oliveira, M; Moreira, F; Martins, J;

Publicação
UNIVERSAL ACCESS IN THE INFORMATION SOCIETY

Abstract
With the increasing use of smartphones in people's daily lives, mobile accessibility has become a key factor for them. Tourism is one of the sectors that has benefited the most from this growth but has not yet reached its full potential as accessibility has not yet been fully exploited. The main goal of this study is to assess accessibility in mobile applications for the tourism sector. Thus, 14 mobile applications were analyzed, using a manual and automatic methodology through the proposal of an evaluation model divided by quantitative and qualitative requirements, as well as the use of features such as VoiceOver and TalkBack. The results show a high overall number of errors in most quantitative requirements as well as non-compliance with most qualitative requirements. On iPhone 4, "Viseu - Guia da Cidade" was the application with the highest rating, while on Wiko GOA, it was the "JiTT.Travel Funchal" application. In turn, on iPhone 6 Plus, iPhone XR, Nokia 5.1 and OnePlus 6 devices, the best results were achieved by the "Viseu - Guia da Cidade," "JiTT.Travel Funchal" and "TUR4all" applications. Regarding the accessibility of mobile applications on different versions of the same mobile operating system, it was concluded that there are no differences in their accessibility on both operating systems (iOS and Android). Finally, regarding the accessibility of applications on smartphones with different screen sizes, there are also no differences in their accessibility.

2022

A bibliometric analysis and visualization of e-learning adoption using VOSviewer

Autores
Martins, J; Goncalves, R; Branco, F;

Publicação
UNIVERSAL ACCESS IN THE INFORMATION SOCIETY

Abstract
Even though being perceived as a novel approach, multiple authors claim that the digital transition of all sectors in society started when information and communication technologies (ICT) started to be an integral part of our daily lives. The education sector currently represents one of the contexts where the use of ICT is more promising and allows to reach greater benefits, mostly due to the wide range of tools, applications, and management and methodological approaches that are associated with e-learning. With the above in mind, a bibliometric analysis of the e-learning adoption topic has been performed, aiming on delivering a detailed analysis of the status of the topic. This analysis was carried out by analyzing the scientific literature indexed in the Scopus database that addressed the multiple stages of the e-learning adoption process (i.e., acceptance, adoption, and use). Our study analyzed 896 documents published between 1989 and 2021, of which 98.3% represented papers published in journals and conference proceedings.

2021

An integrated information systems architecture for the agri-food industry

Autores
Branco, F; Goncalves, R; Moreira, F; Au Yong Oliveira, M; Martins, J;

Publicação
EXPERT SYSTEMS

Abstract
As information systems and technologies grow in usage in the agri-food industry, the same has happened to the relevance of Information Systems (IS) that allow for a parallel control, monitoring and management of the organizations' activities and business processes. As the literature proves, the benefits of implementing adequate and interoperable IS are very numerous and tend to represent a significant determinant regarding the organizations' overall success. Despite this, to the best of our knowledge there currently is no IS architecture designed to serve the specificities of the agri-food industry. With this study a novel information systems architecture for the agri-food sector is proposed. The artefact is composed by 12 integrated main components and a set of subcomponents aimed at supporting all the monitoring, control and management activities. In order to validate the proposed architecture a case study was implemented at a mushroom production organization. This allowed us to perceive the ability of our artefact to serve as the basis for the development of IS that address all of the organization's business and environmental needs.

2023

Digital Marketing's Impact on Rural Destinations' Image, Intention to Visit, and Destination Sustainability

Autores
Rodrigues, S; Correia, R; Goncalves, R; Branco, F; Martins, J;

Publicação
SUSTAINABILITY

Abstract
The relevance of the tourism industry to the overall sustainability of rural territories grows along with the demand for rural tourism destinations. Likewise, as the digital transition of rural tour operators takes place, their marketing initiatives also evolve towards a digital nature, which is why it is crucial to comprehend how the overall calibre of these activities might affect the perception of rural places, while also motivating tourists' travel intentions and, as a result, promoting the general sustainability of the destination. Thus, in this paper, we propose a novel conceptual model based on Delone and McLean's representative model of Information Systems Success Model, on Tan and Wu's arguments on tourism destinations' image relationship with tourists' visit intentions, and also on Verma's tourism destination brand equity concept. To validate the proposed model, an online focus group was developed involving several specialists whose opinions and perspectives corroborated the potential adequacy of the proposed artefact and, consequently, assumed its contribution and value. From this validation process, it was possible to highlight that digital marketing initiatives' overall quality influences both rural destinations' image and tourists' intention to visit these territories, that a positive image will trigger tourists' visit behaviour, and that these behaviours represent a valuable asset to rural destinations' global sustainability.

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