Abstract
The research team measured the enterprise web accessibility levels of the Forbes 250 largest enterprises using the fully automatic accessibility evaluation tool Sortsite, and presented the compliance of the evaluated websites to WCAG 1.0, WCAG 2.0 and Section 508 accessibility levels. Given the recent attention to organizational leaders having ethical duties towards their dedicated employees, we propose that 'societal citizenship behaviour' concerns ethical duties of organizational leaders towards society in general and in particular to those who have less means to assert their needs. In effect, we found enterprise website accessibility levels to be in need of significant improvement. An interpretation of a positive path forward to better enterprise website accessibility levels is put forth based on a focus-group interaction and using BNML-a novel Business Narrative Modelling Language.

Abstract
The academy can and should have a major role in the promotion of software accessibility. To try to clarify a number of empirical arguments and certainties regarding the usage of accessible, but not assistive, software, the answers to a survey given to 15 blind or low vision people are depicted. To demonstrate how under addressed this topic is by the academy an experiment was made, and its results are portrayed. The novel contribution that this paper offers is the relation between relevant accessibility documentation to its appropriate type of user interface, which is intended to encourage the introduction of the topic of software accessibility implementation. Also, a proposal for a first slide, regarding accessibility implementation in software meant to be shown to software engineering students, who should produce accessible software in their future, is presented. As a conclusion, some insights are given and new possible research avenues are depicted.

Abstract
Accessibility has become increasingly important in information technology, particularly due to legislation pressure to make affordable public services to all. Being end-users and software companies those who have direct contact with accessibility problems, other stakeholders are committed to defining methods and change mentalities in Web accessibility implementation. In addition to a conceptual definition, this chapter presents entities views with responsibilities in the area, taking into account their work done in the past and the prospects for future. The understanding of the interaction between all these perspectives will help to realize the way it will go, which carries with it great challenges and opportunities, widely explored in this work.

Abstract
This paper presents an on-going work around accessibility issues within the use of social media. With a lack of background in this field, the purpose of the study was to analyze the accessibility levels of different social media websites and aggregators. Based on W3C Web Content Accessibility Guidelines, we have selected three automatic evaluation tools in order to realize a first set of preliminary tests. We verified that none of the websites clearly passed in the evaluation process and our sample didn't meet the adopted accessibility guidelines. The errors occurrence within the social media aggregators' tests was less than in the social media websites. Therefore, it seems to be indisputable to propose a tool that allows users to manage their own social media websites accounts in a more accessible way. Thus, this study presents a list of defined requirements to implement an accessible social media aggregator solution. © 2013 Springer-Verlag Berlin Heidelberg.

Abstract
The current technological and social Era in which our society lives, provides for the necessary background in order for Social Networks Sites (SNS) to be considered an essential and very relevant tool not only for individual social interaction, but also for firms to perform business activities. By analyzing the existent literature on the SNS adoption at firm level, the authors perceived the existence of a knowledge gap on this topic, thus creating the need for a SNS related literature review. In this paper, we present a systematic literature review on the SNS topic, mainly focusing the efforts towards the adoption of this technology at firm level. Some final considerations on future research are also presented in the final section of the article.

Abstract
This study translates how the potential exists for ICT and Web 2.0 to promote and improve the quality and efficiency of the supply of health services. The segmented and personalized access to individual clinical records is considered in the context of basic support information which simultaneously facilitates an initial screening by a health professional, to all those who fit in a universe of clients and patients of Private Healthcare Organizations - PHO. The context is of excellent customized health care which builds trusting relationships with the target market. The project does however recognize barriers to this change namely by making the health system more transparent clinicians who hitherto have gone mainly unquestioned and unnoticed will subsequently possibly be subject to more scrutiny and possible judicial action in case of mal practice. Nonetheless, with this work we aim to present an initial position relative to the need for the existence of information systems which support the process of creation of customer loyalty in private organizations delivering health care services.