Abstract
Communication between the different actors present in the school ecosystem is an essential issue. However, in a busy world where parents do not have much time to visit schools regularly, it is crucial to create mechanisms to better monitor student success and school demands. The current pandemic situation caused by the coronavirus has highlighted the role that technologies have in supporting the mission of schools and communication between the various school actors. The interaction between school, students and parents presents a growing and complex challenge. Technology has, in recent years, shaped the concepts of support and monitoring of learning - at school and outside it - as well as the way in which information flows between all actors in the school ecosystem. Emergently, the evolution of mobile applications, combined with the evolution of the capabilities of mobile devices, has enabled the creation of new and more effective intercommunication mechanisms, with ubiquitous approaches and in a predictable scenario of less willingness for physical interaction of the different actors. Based on these premises, this article reflects on the potential of mobile devices and their applications to support new models of intercommunication between parents or school sponsors, students and teachers. In this sense, a conceptual model is proposed that represents a work in progress that aims at creating and evaluating a prototype system capable of improving intercommunication and the overall success of the societal challenges of the school learning system.

Abstract
The aim of this paper is to provide an analysis that will be necessary for the development of a future digital marketing plan for CubiCasa OY with the main goal to attract new customers in the United States market. Specifically, the following topics are addressed during the analysis: external and internal examination of CubiCasa in the United States market to assess the current company’s position in the market; performing empirical research to figure out the most important aspects for real estate photographers and businesses. It was followed a qualitative research method with semi-structured surveys sent by Google forms to eight customers who use floor plan creation tools and operate in the US. The findings will help to analyze and make an appropriate decision when adapting it to a digital marketing plan and help to improve customer reach and brand awareness among the United States floor plan makers and companies specializing in real estate business. Copyright © 2022. Adomas ZAIKAUSKAS, Ricardo Fontes CORREIA and Carlos R. CUNHA.

Abstract
Technologies for contextualization and Recognition of people and situations have made great progresses in the last years. Every time we use the Internet, pass by car in motorways, enter inside a commercial shopping, even when we go on street, there are in-build space mechanisms capable of getting our personal data - video surveillance, our position through the tracking cell phones position or even when we post a message on some Social Network and we have GPS coordinates associated. Basically we share where we are, what we are doing and with time, we reveal our pattern behaviours. But what we get in return by sharing all this Information? Very few, but it could be a lot. That's the start point of this paper, that review the state of art of contextualization and recognition technologies, discuss is business and social potential and finishes with the presentation of an architecture for supporting a user-centered approach for the definition of a rules-engine capable of translating the users' interests and provide enterprises a source of useful information.

Abstract
Todays' market is ruled by several mobile devices applications for all types of proposes. Still, for many destinations, it lacks applications that work in an integrated way, combining cooperative mechanisms that allow the effective support the wide range of tourists need when they visit a destination. Many applications, currently available, to the tourism industry are limited in content and cultural offerings, and commercial applications only communicate with their partners and have no cultural content. This paper presents a framework of a mobile application implementation to support the tourist information needs when tourists are visiting the Portuguese city of Mirandela in which interest points are combined with commercial content. The presented model allows the tourist to have only one application that integrates the contents that he wishes/subscribes, both cultural and commercial, creating a parametrizable universal profile that can be accessed by any of the entities in the system. This approach will benefit both tourists and entities involved. This will also allow increasing the dissemination of regional products and/or services and thereby increase their market potential and consequently their sales.

Abstract
The tourism sector has gained increasing importance in the economy of many regions, or even countries, however, the way in which organizations and territories communicate and promote each other, to attract tourists, significantly impacts the success of the sector, and digital marketing strategies have stood out as promising. Thus, in a digital society, in which information and communication technologies are present in the daily life of the general population, especially mobile technologies, it is essential that the tourism sector seeks innovative and differentiating marketing and communication strategies. When considering the technological advances, which have been asserted lately, wireless communication networks with high bandwidth, processing capacity of mobile technologies, Internet of Things, Big Data, Virtual and Augmented Reality, Empowered Smart Cities with different technology; it can be said that the conditions are in place so that new paradigms and marketing strategies can emerge. These technologies allow to communicate with the target audience in a more impactful way and stimulating different senses, that is, immersive. It is in this context that the opportunity and motivation for the development of this research work arises. In this sense, this work highlights the technologies that we consider most relevant, combining them in a conceptual model that is proposed and that we consider enhancing an immersive and innovative digital marketing strategy, for the promotion of touristic destinations.

Abstract
This paper reviews the main characteristics of cloud computing, where they are exposed their main components and ways of use. In addition to the technological review that is done, is also carried out a critical analysis of their potential and challenges in the context of SMEs. To understand how cloud computing can lead to a powerful ally of SMEs in the context of organizational competitiveness in a world where the role of information systems for a long time proved decisive, it is a reflection that the SMEs, whose core business is not technology, need to carry out.