Abstract
Digital Marketing is a decisive advantage for the business strategy of the hotel sector. Besides being a powerful tool for implementing tourism marketing actions and policies also enables the monitoring and measurement of results; helping to keep them at a level of effectiveness and success or to improve them. Digital Marketing can also be a strong ally in combating unforeseen economic crises in the hotel sector, as is the case of the current situation that we are experiencing caused by COVID-19. In this article, the Digital Marketing strategy implemented by HSL from the point of view of the digital consumer will be analyzed, through an exploratory analysis of its website, online booking platforms, social networks and how these digital tools have helped HSL throughout the pandemic. COVID-19.

Abstract
Information and Communication Technologies appear one of the most critical areas to the success of tourism in the future and the way it will promote the tourist destinations. This paper aims to analyze the relevance given by the various Portuguese institutions of higher education to Information and Communication Technologies in their degrees. The analysis carried out was done in degree courses operating in this academic year, 2017/2018, in Portuguese universities and polytechnics, public and private. A comparison was also made with the reality of 2012/2013, since as undergraduate degrees have been evaluated by the Agency for Assessment and Accreditation of Higher Education (A3ES), often making changes, resulting from the evaluation.

Abstract

Abstract
Information and Communication Technologies appear one of the most critical areas to the success of tourism in the future and the way it will promote the tourist destinations. This paper aims to analyze the relevance given by the various Portuguese institutions of higher education to Information and Communication Technologies in their degrees. The analysis carried out was done in degree courses operating in this academic year, 2017/2018, in Portuguese universities and polytechnics, public and private. A comparison was also made with the reality of 2012/2013, since as undergraduate degrees have been evaluated by the Agency for Assessment and Accreditation of Higher Education (A3ES), often making changes, resulting from the evaluation. © 2018 AISTI.

Abstract
With the rapid expansion of Information and Communication Technologies (ICT) throughout almost all aspects of tourism and hospitality industries, the task of integrating technology into higher education curriculum is a need. This paper analyzes the relevance given by the various Portuguese and Spanish institutions of higher education to ICT in their degrees. The analysis carried out was done in degree courses operating in academic year 2018/2019, in Portuguese and Spanish universities and polytechnics. A comparison was also made with the reality of 2012/2013.

Abstract
The Information and Communication Technologies (ICT) plays a major role in tourism, travel and hospitality industry. The Integration of ICT in the tourism industry is essential for success of tourism enterprise, as such it is necessary to integrate ICT in higher education curricula. This paper analyzes the relevance given by the various Portuguese and Spanish institutions of higher education to ICT in their degrees. The analysis carried out was done in degree courses operating in the academic year 2018/2019, in Portuguese and Spanish universities and polytechnics. A comparison was also made with the reality of 2012/2013.