Abstract
The Internet of Things has revolutionized the way we can think about sales and customer relationship management strategies. In this context, a view of the world where technology is embedded in practically all objects and physical spaces will be an expectable reality. This reality opens up unprecedented opportunities with regard to the levels of customization in the sales process, whether in virtual spaces or in physical spaces. However, IoT also poses enormous challenges in the field of security and in particular in the field of user privacy. In this context, this article, after analyzing some of the main challenges for IoT in the privacy domain and what impact the IoT may have in the business domain and in particular in the subdomains of sales and advertising, presents a conceptual model to support customer empowerment while citizen with regard to the definition and management of privacy policies concerns a context that may go beyond the boundaries of citizenship and be applied in scenarios without borders, whenever there is the possibility of defining policies and legislation above Country. © 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.

Abstract
Cultural heritage is a legacy that we herder from our ancestors and that we should deliver to our decedents. In this sense, the first steep that we should take, after preserve this heritage, is to develop solutions that enable effective and democratic ways to share and promote it. Unfortunately, this demand presents several constrains in what concerns to material heritage, most people will never be able to visit all the major civilizational cultural heritages. Also in the immaterial cultural heritage, to much ancestral knowledge is only owned and memorized buy elder people. This last issue leads to a forgetfulness of many traditions, legends, rituals and a whole set of cultural heritage that has not been previously digitized. For last, its important stand that legacy is related to the ability to give to the next generation something. This demand must start in early stages since people childhood. This paper review the concept of gamification and is potential to the fruition of cultural material and immaterial heritage exploring the affective relations between young people and games to discuss the potential of gamification for cultural heritage. Finally, this paper presents a conceptual model to frame gamification role in the cultural material and immaterial heritage context. We intend, in future work, explore the proposed model, using prototyping and user-data analysis.

Abstract
The tourism sector has become one of the most important engines of economic growth for many countries. With the evolution of Information and Communication Technologies, new opportunities have arisen for a reengineering in the way the various tourism and hospitality industries interact with tourists. Equally, new possibilities open to the entities that vision to promote the patrimony and endogenous products of their regions. Information and Communication Technologies are today one of the most critical areas for the success of tourism and how tourist destinations can be promoted. Tourists, increasingly a digital generation, expect that the access to information and services be done in an innovative, immersive and contextualized way, through the use of technologies that are embedded in their daily lives. This article discusses the touristic routes creation process and the role of Information and Communication Technologies in the creation and support of touristic routes. Also, a technological model is presented in its conceptual perspective, as well the functional modelling of its main components and features. © 2019 International Business Information Management Association (IBIMA).

Abstract
The tourism sector has become one of the most important engines of economic growth for many countries. With the evolution of Information and Communication Technologies, new opportunities have arisen for a reengineering in the way the various tourism and hospitality industries interact with tourists. Equally, new possibilities open to the entities that vision to promote the patrimony and endogenous products of their regions. Information and Communication Technologies are today one of the most critical areas for the success of tourism and how tourist destinations can be promoted. Tourists, increasingly a digital generation, expect that the access to information and services be done in an innovative, immersive and contextualized way, through the use of technologies that are embedded in their daily lives. This article discusses the touristic routes creation process and the role of Information and Communication Technologies in the creation and support of touristic routes. Also, a technological model is presented in its conceptual perspective, as well the functional modelling of its main components and features. © 2019 International Business Information Management Association (IBIMA).

Abstract
The tourism sector has become one of the most important engines of economic growth for many countries. With the evolution of Information and Communication Technologies, new opportunities have arisen for a reengineering in the way the various tourism and hospitality industries interact with tourists. Equally, new possibilities open to the entities that vision to promote the patrimony and endogenous products of their regions. Information and Communication Technologies are today one of the most critical areas for the success of tourism and how tourist destinations can be promoted. Tourists, increasingly a digital generation, expect that the access to information and services be done in an innovative, immersive and contextualized way, through the use of technologies that are embedded in their daily lives. This article discusses the touristic routes creation process and the role of Information and Communication Technologies in the creation and support of touristic routes. Also, a technological model is presented in its conceptual perspective, as well the functional modelling of its main components and features.

Abstract
The tourism sector has become one of the most important engines of economic growth for many countries. With the evolution of Information and Communication Technologies, new opportunities have arisen for a reengineering in the way the various tourism and hospitality industries interact with tourists. Equally, new possibilities open to the entities that vision to promote the patrimony and endogenous products of their regions. Information and Communication Technologies are today one of the most critical areas for the success of tourism and how tourist destinations can be promoted. Tourists, increasingly a digital generation, expect that the access to information and services be done in an innovative, immersive and contextualized way, through the use of technologies that are embedded in their daily lives. This article discusses the touristic routes creation process and the role of Information and Communication Technologies in the creation and support of touristic routes. Also, a technological model is presented in its conceptual perspective, as well the functional modelling of its main components and features.