Abstract
The territories promotion is an ongoing challenge for multiple knowledge disciplines. Tourism-related products have been the most suitable ambassador of territories and still have an untapped potential. In scenarios where destinations have territory museums - closed but also open air museums - exists an enormous opportunity to promote the territory through them. But, for accomplish this, ICT have a natural collaborative role, supporting the information and services needs of tourists/visitants either to make their experiences more immersive or/and to allow the visiting to know more about the surrounding environment - the territory. This paper, presenting a model, start to discusses the potential of territory museums as destinations promoters and the role of ICT to provide suitable models that allow in-situ immersive experiences and a full integration with the territories information and services. This approach, merging the physical and the virtual, allow the territories promotion and an integrated approach capable to meet the requirements of visitants that are growing entities for knowledge about he territories that they visit and that they desire to explore.

Abstract
Digital marketing is gaining predominance in marketing strategies across the globe. Digitization is becoming more and more present in business, not just changes in consumer behavior, but the adoption of new technologies, tools, and applications is highly disruptive, with immediate impact on the business of all companies. The common link between digital marketing definitions is the use of tools, namely online tools. One of the biggest changes in human interaction is the recent proliferation of online social networks. Rapid growth of web-based platforms that facilitate online social behavior has significantly modified the nature of human activities, habitats, and interactions. Real-world social relationships have been migrated to the virtual world, resulting in online communities that bring people together from across the globe. This study aims to identify and describe the various digital marketing tools and which of these can be used to increase the SMEs competitiveness. © 2021, IGI Global.

Abstract
Digital marketing is gaining predominance in marketing strategies across the globe. Digitization is becoming more and more present in business, not just changes in consumer behavior, but the adoption of new technologies, tools, and applications is highly disruptive, with immediate impact on the business of all companies. The common link between digital marketing definitions is the use of tools, namely online tools. One of the biggest changes in human interaction is the recent proliferation of online social networks. Rapid growth of Web-based platforms that facilitate online social behavior has significantly modified the nature of human activities, habitats, and interactions. Real-world social relationships have been migrated to the virtual world, resulting in online communities that bring people together from across the globe. This study aims to identify and describe the various digital marketing tools and which of these can be used to increase the SMEs competitiveness. © 2021, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

Abstract
Mobile applications are proliferating in all business domains. In the tourism sector, that is information intensive, and a global phenomenon, the development of efficient solutions for deliver information and services for "information-starving" tourists is a challenge, and opportunity but mostly a necessity of modern competitive touristic destinations. This paper briefly discusses the role that mobile devices applications have in the support of information and services of Cabo Verde visiting tourists and presents the design and development of a prototype application Android-based that enable important information and services for all Cabo Verde tourists that need to know more about Cabo Verde islands and their important information and services, manly related with their culture, gastronomy, events and hospitality services.

Abstract
Mobile applications are proliferating in all business domains. In the tourism sector, that is information intensive, and a global phenomenon, the development of efficient solutions for deliver information and services for “information-starvingâ€� tourists is a challenge, and opportunity but mostly a necessity of modern competitive touristic destinations. This paper briefly discusses the role that mobile devices applications have in the support of information and services of Cabo Verde visiting tourists and presents the design and development of a prototype application Android-based that enable important information and services for all Cabo Verde tourists that need to know more about Cabo Verde islands and their important information and services, manly related with their culture, gastronomy, events and hospitality services. © 2019 International Business Information Management Association (IBIMA).

Abstract
The Internet and more specifically the World Wide Web have revolutionized the tourism industry. Visitors can now search for substantial amounts of information about the tourism destinations that they wish or ponder visiting and, in this way, decide and plan their trips. This new paradigm generated numerous advantages for the tourist and constituted an empowerment in what concerns to its independence from the tourist agents. Through the trail of information that this process generates, the tourism industry has the possibility to know the interests of their putative clients before they even visit them. In this way, knowing the profile of interest of the visitors is now also an empowerment of the tourism industry as it starts to have tools that allow better understand the needs and expectations of visitors and, in this way, better manage their activities, converging to a more assertive and efficient business response. This article, supported by the fundamentals of Data Analytics and using the Google Trends tool, presents and discusses a study about the intersections of the Portuguese region of the Coa Valley and the Coa museum, in order to better understand the relations of interest between the region and one of his most prominent ex-libris. It was identified the most searched used keywords, distinguishing national and international tourists and, for these, characterizing their nationality.