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Publicações

Publicações por Rosário Moreira

2013

Factors Influencing Purchase Intention of Private Label Products: The Case of Smartphones

Autores
Coelho, DC; Meneses, RFC; Moreira, MRA;

Publicação
EXPLORING SERVICES SCIENCE, IESS 2013

Abstract
A growth of the market share of private label brands has been observed in developed countries. This growth was initially confirmed for food and drugstore categories, but it quickly expanded to new product categories, particularly technology products. This study focus on a specific technology segment - the private label brands in smartphones, due to the growth observed in its demand, in recent years. In this context, we analyzed and studied the smartphone market and consumer, and examine the factors influencing purchase intention of private label smartphones. The literature review on private label technological products proved to be scarce, which raised a challenge in exploring the main differences among factors influencing purchase intention for this specific product category. In this study, through the development and application of an analytical model, we test a set of variables that resulted from the literature review, which could potentially influence the purchase intention of smartphones. We applied a questionnaire to a study population, and recorded 339 valid answers. The results were estimated in accordance with the Structural Equation Model. Our analysis highlights the importance given to technology by consumers, as well as price and quality. This study also revealed the importance of private label brands in a market which has as yet been underexplored.

2013

Exploring the Drivers of E-Commerce through the Application of Structural Equation Modeling

Autores
Castro, AFG; Meneses, RFC; Moreira, MRA;

Publicação
EXPLORING SERVICES SCIENCE, IESS 2013

Abstract
E-commerce is a form of trade that has gained increasing attention from consumers and sellers. However, despite high growth rates, e-commerce still has low levels of consumers. This study aims to determine the factors that influence the purchasing decision in e-commerce, in order to better understand acceptance or rejection of e-commerce among consumers. To this end, a first framework was constructed based on previous research on consumer adoption of e-commerce. Then, three categories (derived from interviews) were added. This more complete model was tested using the structural equation model based on partial least squares. The results obtained allow us to conclude that the perceived relative advantage, the ease of use, the drawbacks associated with a non-European Union country of sale and the perceived risk, directly influence the consumer's purchase intent in e-commerce. We also found a set of twelve variables that act as indirect influences.

2023

Having a better environmental performance translates into a better financial performance: A study of the European food industry

Autores
Gomes, AMS; de Sousa, PSA; Moreira, MDA;

Publicação
ENVIRONMENTAL & SOCIO-ECONOMIC STUDIES

Abstract
This study examined the relationship between Environmental Performance (EP) and Financial Performance (FP) in the European food industry. The food industry is essential for population sustenance, but the rising population and the consequent increase in food production demand have implications for climate change. The aim of this study was to determine if businesses that consume water more efficiently and have lower CO2 emission intensities might experience improved financial performance. Financial and environmental data were sourced from external databases and company reports, and both quantile regression and correlation analyses were conducted. The results reveal that various sectors within the food industry exhibit different linkages between Environmental Performance and Financial Performance. Furthermore, our findings indicate that water use efficiency can significantly influence financial performance, either positively or negatively, while CO2 emission intensity did not exhibit a definitive impact on Financial Performance.

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