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Publicações

Publicações por CESE

2016

Tips Towards Tackling Distance Education Modules

Autores
Pombo, L; Moreira, A;

Publicação
Handbook of Research on Engaging Digital Natives in Higher Education Settings - Advances in Higher Education and Professional Development

Abstract
Current information and communication technologies, including the internet and its services (web 2.0, email, conferences at a distance, etc.) have opened new perspectives in the field of education, by promoting communication and interaction between all participants at a distance. It is not the technology itself that will define the quality of teaching and learning in distance education, but the methodological approach that supports it. This paper aims to propose a methodological framework to implement in distance education modules supported by online pedagogy elements linked to innovative teaching methodologies. Its goal is to bring some contributions to those who are in charge of course design, providing a useful framework to improve active and technology enhanced collaborative learning in similar environments.

2016

Searching for Opportunities and Trust in International Markets

Autores
Carvalheira, AMB; Moreira, A;

Publicação
Advances in Electronic Government, Digital Divide, and Regional Development - Handbook of Research on Entrepreneurial Success and its Impact on Regional Development

Abstract
Internationalization has been adopted by many companies, regardless of size, to boost their growth. Although the Uppsala model and the network approach have been extensively used to analyze how small firms internationalize their operations, this chapter addresses how a small firm of the clean carpentry industry managed to overcome an economic slowdown of its domestic market and boosted its growth. This chapter uses a case study approach that is framed on a literature review covering internationalization of SMEs, entrepreneurship, the importance of the network approach, the search of opportunities and trust, and relationship orientation to show how a firm abandoned its passive behavior and its focus on the domestic market to proactively address the international market following an entrepreneurial perspective.

2016

Entrepreneurial Tourism

Autores
Moreira, A;

Publicação
Advances in Electronic Government, Digital Divide, and Regional Development - Handbook of Research on Entrepreneurial Success and its Impact on Regional Development

Abstract
The chapter presents an entrepreneurial perspective to rural tourism. It is based on the utilization of endogenous resources that exist within a rural region, and leads to a group of business opportunities related to tourism, craftwork, and agriculture, which are taken into account to define the strategic objectives for the ADRIMAG region. The chapter follows a qualitative approach to business opportunities. Through our analysis, it was possible to create, in a simple manner, a group of business opportunities based on the endogenous resources of the region. With this study, we expect to bring forth an entrepreneurial perspective that will sustainably foster tourism development within rural regions, but with high potential for tourism attraction.

2016

Main Factors Affecting the Development of Interorganizational Partnerships in Biodiesel Supply Chain in Brazil

Autores
Ribeiro, ECB; Moreira, AC; Ferreira, LMDF; de Souza, LLC; da Silva César, A;

Publicação
Lecture Notes in Management and Industrial Engineering - Engineering Systems and Networks

Abstract

2016

RENTAL INCOME AND CAP RATES: A COMPARISON OF THE LISBON AND PORTO HOUSING MARKETS

Autores
Moreira, AC; Tavares, FO; Pereira, ET;

Publicação
JOURNAL OF URBAN AND REGIONAL ANALYSIS

Abstract
The goal of this article is to analyse the relationship between rental income and capitalisation rates when real estate value is assessed in parishes of the Lisbon and Porto municipalities. Based on housing market values in euros per square metre during the 2006-2009 period, the income approach was used to compare the two main types of apartments (i.e. B2, or two-bedroom, and B1, or one-bedroom) in Lisbon and Porto. We used the capital asset pricing model to calculate the risk measure. The cluster analysis was used to group the Lisbon and Porto parishes according to their rental income and capitalisation rates. Regressions were used to model both geographical markets. Clear differences were found between Porto and Lisbon, the results being more robust for the Porto municipality in regard to B2 apartments. Moreover, rental income is inversely proportional to capitalisation rates for B1 apartments for Porto parishes, which means that there is an initial overinvestment.

2016

Complaint behaviour by third parties: Exploring service quality, customer satisfaction and word-of-mouth in health clubs

Autores
Moreira, AC; Silva, PMFD;

Publicação
International Journal of Sport Management and Marketing

Abstract
In recent years, in the services market, we have witnessed a growing importance of concepts such as service quality, satisfaction, word-of-mouth and complaint behaviour. The proposed conceptual model aimed to examine the existing relationships among these dimensions in the context of health clubs. Data was collected through questionnaires and analysed using structural equations modelling (SEM) to simultaneously test all the relationships in the model. Overall, the results suggest that quality is assessed through staff, programme and facilities evaluation, and that service quality is crucial for both satisfaction and word-of-mouth generation. Customers do not complain to third parties, i.e., to external parties that are not involved, but have some influence on the service provider even when low quality is delivered or they are dissatisfied. © 2016 Inderscience Enterprises Ltd.

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