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Publicações

Publicações por CESE

2018

The influence of travel agents and tour operators' perspectives on a tourism destination. The case of Portuguese intermediaries on Brazil's image

Autores
da Silva, MA; Costa, RA; Moreira, AC;

Publicação
JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT

Abstract
The aim of this paper is to analyse Brazil's tourism destination image taking into account travel agents and tour operators' perspectives. This paper thus seeks to complement previous research carried out based on travellers' viewpoints. This research, more specifically, sought to analyse the antecedents of Brazil's overall image from the perspective of Portuguese travel intermediaries. For that cognitive image, affective image and marketing communications were analysed as antecedents of Brazil's overall image, and visitation influence was modelled as a mediator. Based on a questionnaire completed by 132 Portuguese travel agents and tour operators, the results show that the total (direct and indirect) effect of both cognitive image and marketing communications are more important than the total effect of affective image. Moreover, the visitation influence exerts no mediation at all between affective image and overall destination image, although there is a mild partial mediation effect involving the other two antecedents (cognitive image and marketing communications). (c) 2018 The Authors.

2018

Biodiesel and social inclusion: An analysis of institutional pressures between biodiesel plants and family farmers in southern Brazil

Autores
Barros Ribeiro, ECB; Moreira, AC; Ferreira, LMDF; Cesar, AD;

Publicação
JOURNAL OF CLEANER PRODUCTION

Abstract
The objective of this study is to identify, through motivating, inhibiting and facilitating factors, responses to institutional pressures on the relationship between biodiesel plants and family farming cooperatives via the Social Fuel Seal (SFS) in the South region of Brazil. This region is characterized by well-endowed family farming cooperatives. This paper adopts as theoretical lens the institutional theory. It is based on case studies involving qualitative research drawing results from four biodiesel plants with SFS certification and eight family farming cooperatives. The results indicate that the institutional biodiesel framework influenced the SFS-based relationships. This coercion mechanism led the plants to comply with the promotion of family farming via cooperatives. The plants seek legal legitimacy and opt to accept institutional pressures, primarily due to the guaranteed sale of all biodiesel produced via government sponsored auctions. Cooperatives are attracted by the receipt of the social bonus, seen as a prime motivating factor, which can be interpreted as an informal coercive pressure. Considering the context in which the plants and cooperatives are inserted, the SFS promoted changes in the sale of raw materials. It was also found that cooperatives facilitating factors are inversely related with plants inhibiting factors.

2018

Integrated software deployment and management innovation: a bricolage perspective

Autores
Ribau C.P.; Moreira A.C.; Raposo M.;

Publicação
International Journal of Entrepreneurship and Small Business

Abstract
This paper analyses the internationalisation of SMEs highlighting the importance of social network analysis (SNA) to display the main categories involved in SME internationalisation research. Methodologically, the paper uses a systematic review of the literature as a departure point to select the main papers on the internationalisation of SMEs and uses SNA to illustrate the main categories that have been used by researchers to identify how sectoral studies (manufacturing vs. service firms and single vs. multiple industry) have evolved and to identify the geographical origins of the papers carried out on SME internationalisation. This study is useful for researchers and academic community alike as it embeds the three main categories found (internationalisation theories, international strategy and performance) using SNA methodology.

2018

Challenges of the implementation of research, development, and innovation standards: A case study from a glass bottle manufacturer

Autores
Moreira, AC; Evangelista, AGF;

Publicação
Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage

Abstract
This chapter analyzes the challenges faced by a glass bottle manufacturer when incorporating the research, development, and innovation (RDI) standards into the firm's integrated management systems. Based on a case study, this chapter explores how the firm managed to incorporate the new standards into the already set of integrated management system based on the ISO 9001, ISO 14001, and OHSAS 18001 standards that the firm has managed to internalize in its continuous improvement process. In order to incorporate this new RDI management system, the firm developed a set of three procedures that involve an ideas management and opportunity evaluation procedure, a production knowledge interface management procedure, and an RDI project management system. These three procedures are now internalized as part of the integrated management system. © 2018, IGI Global.

2018

Challenging the Theoretical Lenses of Internationalization

Autores
Pinto, LS; Ribeiro, MM; Moreira, AC;

Publicação
Advances in Logistics, Operations, and Management Science - Enhancing Competitive Advantage With Dynamic Management and Engineering

Abstract
Internationalization involves an active behavior to compete in international markets. Several theories, as well as several entry modes, have been developed to explain why and how firms compete internationally. Nevertheless, the internationalization process is difficult to implement as it involves not only historical reasons, as well as traditional strategies that sometimes are usually not questioned by the firm. This chapter aims to depict a case study in which a firm is trying to deploy an opportunity-driven internationalization, shifting its traditional modus operandi. The firm is analyzed based on several theories, namely the Uppsala model, the network-based theory, the born globals and the born again globals, and it is possible to conclude that despite its more than 80 years of existence, neither of the four theories can be properly used to explain the firm's international behavior. Moreover, to embrace international challenges, the firm needs to reposition its traditional business behavior.

2018

Determinants of microcredit repayment in Portugal: analysis of borrowers, loans and business projects

Autores
Mota, J; Moreira, AC; Brandao, C;

Publicação
PORTUGUESE ECONOMIC JOURNAL

Abstract
Microcredit programs in Portugal represent a unique case for studying the microcredit repayment determinants in a developed country, as it experienced a financial hardship in 2008-2009, with economic and social consequences that led to unemployment crisis. This research examined the determinants of microcredit loan repayment based on a sample of 752 microcredit loans granted in Portugal by the National Association for the Right to Credit, adopting individual lending mechanisms and granting loans through partnerships with several credit institutions. This is the first study to ascertain the influence that a set of factors - grouped into three categories: borrowers' individual characteristics; loan characteristics; and characteristics of business projects implemented by borrowers - has on the repayment ability of microcredit programs, in a developed country of the Eurozone. Moreover, this is the first study using an ordered logistic regression (OLR) in estimating the determinants of microcredit loan repayment. Similar to previous studies, married borrowers tend to repay loans faster as they tend to be more responsible than single borrowers. Nationality seems to be an issue as foreigners tends to default the repayment loans. Finally, those involved in manufacturing activities perform better than those involved in service activities in repaying their loans. This clearly indicates that in developed countries special attention needs to be provided to minority groups as well as market/supply conditions, which are not normally considered in less favored economic countries.

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