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Publicações

Publicações por CESE

2018

Facing the Challenges of Nostalgia International Markets

Autores
Carrizo Moreira, A; Alves, V; Martins, T; Pereira, JB; Conceição, S;

Publicação
Advances in Logistics, Operations, and Management Science - Enhancing Competitive Advantage With Dynamic Management and Engineering

Abstract
Internationalization is a business strategy that normally aims at expanding the business of the firm outside its domestic market. It may also involve the creation of an integrated network of contacts and partners. The aim of this chapter involves a firm that distributes high-end wines and other alcoholic drinks to the domestic market and is seeking to expand its activities abroad. Taking into account the “nostalgia market,” with many Portuguese living throughout Europe, this chapter seeks to analyze how a Portuguese firm seeks to embrace the internationalization strategy of serving these ex-pats, through local retailers, and afterwards the possibility of serving the market abroad using the contacts so far developed. As such, the firm seeks to serve both the ex-pats and the local market alike. The chapter analyzes the Spanish, French, and German market, and it is possible to conclude that France is the market with the higher likelihood of success, economically and culturally.

2018

Gamification approaches to the early stage of innovation

Autores
Patricio, R; Moreira, AC; Zurlo, F;

Publicação
CREATIVITY AND INNOVATION MANAGEMENT

Abstract
Despite the growing adoption and acceptance of gamification approaches among firms, the relationship between gamification and the early stage of innovation is confusing and deserves further attention in order to produce added-value exploratory knowledge. This paper puts forward the idea that gamification approaches can support the early stage of innovation by making a cross-comparison of published case studies of firms where gamification was used to address innovation challenges, e.g. use of gamification elements and tools that support the generation of ideas for developing new product concepts or entering new markets. In order to understand and clarify the relationship between gamification and the early stage of innovation, the paper proposes an analytical framework that provides a consistent and organized picture of the use of gamification approaches for innovation purposes. Research findings provide a conceptualization of gamification in the context of the early stage of innovation and demonstrate significant outcomes of these types of approaches with regard to the various forms of engagement, team spirit, consensus building, knowledge transfer, creative thinking and productivity.

2018

Collaborative new product development in smes and large industrial firms: Relationships upstream and downstream in the supply chain

Autores
Silva, F; Moreira, AC;

Publicação
Contributions to Management Science

Abstract
The aim of this chapter is to compare collaborative new product development (CNPD) established by industrial companies with their suppliers and customers, according to their size and the type of innovation generated. To do so, eight in-depth case studies were analyzed, based on semi-structured interviews. The findings show that CNPD with suppliers in more active than with clients. The results also show that firm size is important in CNPD activities namely when product differentiation and large scale production activities are at stake. From another perspective, the results show that the development of processes and management methodologies in upstream activities are not extensively used. The chapter contributes to knowledge about CNPD by comparing how upstream and downstream are affected based on firm size and the type of innovation generated. © 2018, Springer International Publishing AG, part of Springer Nature.

2018

HAPPINESS, PROSPERITY AND QUALITY OF LIFE: A RELATION TOWARDS FUTURE MOBILITY

Autores
Baltazar, S; Amaral, A; Barreto, L;

Publicação
4TH INTERNATIONAL CONFERENCE ON PRODUCTION ECONOMICS AND PROJECT EVALUATION (ICOPEV 2018)

Abstract
In this paper, we studied 2017' indexes related to people life conditions: happiness, prosperity, sustainable mobility, quality of life. Some quality of life sub-indexes, regarding mobility, traffic commute time and the pollution, were also considered. A two variable representation was displayed through a simple regression, in order to measure the strength level of the relations between the variables and their influence towards the adoption of sustainable mobility practices. It was possible to conclude that the strongest correlations found were between the happiness and the prosperity indexes; the traffic commute time and the quality of life indexes, by cities; and the pollution and the quality of life indexes, by cities, which aim to explain sustainable mobility behaviors and its impact in the improvement of the population well-being and satisfaction. The information compiled in this study might be relevant to a large group of stakeholders and decision-makers, focused on the definition of policies to increase the citizens' quality of life. This study might be, also useful for increasing the degree of awareness and involvement of the population through the adoption of mobility solutions that will be critical to creating a sustainable way of life in the future.

2018

VIANA DO CASTELO' SUSTAINABLE MOBILITY INDICATORS

Autores
Baltazar, S; Amaral, A; Barreto, L;

Publicação
4TH INTERNATIONAL CONFERENCE ON PRODUCTION ECONOMICS AND PROJECT EVALUATION (ICOPEV 2018)

Abstract
The concept of urban mobility development needs to be somehow reconsidered towards planning and implementing transports in a more sustainable, inclusive and integrated manner. It urges to monitor and evaluate the sustainable development of the cities based on a triple bottom line dimension - economic, social and environmental; as well as on the main indicators, including the ones regarding the cities context and particularities. Hence, the definition of sustainability indicators and the associated index is a major tool towards gaining higher visibility of the current state of mobility and to establish goals and milestones to attain the desired sustainability. According to the Viana do Castelo case study, a description of the city and of the existents transports is presented, and Sustainable Urban Mobility Plan guidelines are also proposed. In this paper, a set of sustainability indicators are defined with balanced distribution by the sustainability dimensions, according to the benchmarking analysis and the Viana do Castelo' characteristics - including the ones regarding the historic city center. These sustainability indicators enable the development of an evolutive sustainable profile, provide knowledge to the redesign of sustainable urban policies in the Viana do Castelo city and in the Alto Minho Region context.

2018

Future Mobility in Alto Minho Region Towards the path of sustainability

Autores
Baltazar, S; Barreto, L; Amaral, A;

Publicação
2018 IEEE INTERNATIONAL CONFERENCE ON ENGINEERING, TECHNOLOGY AND INNOVATION (ICE/ITMC)

Abstract
A new integrated approach is required for planning and rethinking mobility issues in European Regions, towards allowing them to become better prepared into near future challenges. In this paper, a set of recommendations for future mobility planning in the Alto Minho Region, in Northern Portugal, will be proposed taking into consideration social inclusion and environmental concerns into accessibility planning. The conducted research shows that despite different framework methods and approaches, similar trends emerge in future mobility, reinforcing that cooperative actions to share information and encourage dialogue between all stakeholders (population, politicians and operators) in long term plans is essential. Based on Gini-coefficients assessment and its resulting spider diagrams, a population profile is created aiming to explore the impacts in future mobility solutions. As the result of this approach, this paper presents some key recommendations for future mobility planning, based on an integrated delivery of policies for social and environmental equity within the transportation sector.

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