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Publicações

Publicações por CITE

2018

A Presentation of the Storyline View of a Novel Research Method: BNML

Autores
Au Yong Oliveira, M; Moreira, F; Martins, J; Branco, F; Goncalves, R;

Publicação
PROCEEDINGS OF THE 17TH EUROPEAN CONFERENCE ON RESEARCH METHODOLOGY FOR BUSINESS AND MANAGEMENT STUDIES (ECRM 2018)

Abstract
Students are getting better over time but perhaps it is, at the same time, getting ever more difficult to capture their attention in class, especially as regards research and research methodology. The Business Narrative Modelling Language (BNML) has been used (Oliveira and Ferreira, 2011; Goncalves et al., 2013; Au-Yong-Oliveira et al., 2015; Goncalves et al., 2016) to portray and discuss research findings. With qualitative research, in particular, the research process may be more transparent, more objective and faster by following the rules of BNML. Throughout the first semester for 2017-18, and on a Strategy and Competitiveness course, at the master's level, the advantages of BNML were shown on several occasions. Students were required to present what was for most of them their first research case study. BNML uses both the narrative and pictorial representations to showcase and highlight research results. In the age of the smartphone, icons and emojis, students respond well to pictorial representations. However, on the other hand, one has to acknowledge that children go from doing drawings to represent everything in their lives to unexpectedly stopping giving drawings to their parents and siblings and friends on all occasions - including for Christmas and for birthdays. Therefore, it is still a challenge to get adult students to understand BNML, especially in large classes. What is still lacking is a handbook on how to use BNML - despite the existence of a number of publications on the topic. This article thus seeks to shed further light on this research tool. Sharper master's students, doing a dissertation and one-on-one with the lecturer, quickly comprehend and grasp the essence of BNML and its use of key words and game patterns to tell the research case story, over time. Movement and colour and emotion may all be seen in BNML - which remains intuitive, and thus true to qualitative and interpretive research. In Portugal, qualitative research is still not seen, by many researchers, to be a serious research method, especially by the more conservative of researchers, who favour the use of statistics and thus of "more scientific" quantitative research methods in management research. We hope to contribute to a change of mind-set with our article.

2018

Preface

Autores
Costa, C; Au Yong Oliveira, M; Amorim, MPC;

Publicação
Proceedings of the European Conference on Innovation and Entrepreneurship, ECIE

Abstract

2018

The importance of sustainable innovation when defining corporate strategy

Autores
Machado, G; Loio, D; Sousa, D; Lajoso, J; Au Yong Oliveira, M;

Publicação
Proceedings of the European Conference on Innovation and Entrepreneurship, ECIE

Abstract
In an increasingly competitive and dynamic world where globalization, information and technology are commonly accepted as influential and determining factors of organizational culture and performance, it becomes imperative for organizations to stand out and gain an advantage over their competitors. This scenario transformation created a greater and more exquisite demand as concerns the average customer and it is now understood that a competitive advantage gained does not necessarily prevail over time. Therefore, organizations must be flexible and learn to adapt easily and rapidly to changes in order to create a sustainable position. Furthermore, the ability to be different, to be innovative, and to create unique products, services, experiences, or a combination of all three, may be viewed as a booster of competitive advantages. In this context: 1. When does innovation begin or should it begin? 2. Is innovation an organizational goal or a philosophy? 3. What makes an organization innovative? This study focuses on innovation as a precursor and defining agent in the development of a business model. First, a brainstorming session was conducted as an exploratory qualitative research effort, with eighteen participants studying innovation and technology management in Portugal (the participants were probed for their views on the three questions above). Additionally, a questionnaire was administered to Portuguese millennials (171 valid responses), with the goal of perceiving potential changes in the national culture that could impact the national innovation mindset. The results were quite surprising and reveal a significant change since the original questionnaire (led by Hofstede) was administered in Portugal.

2018

The Musician as entrepreneur-multidisciplinary innovation with performing violinists - Achieving a sustainable competitive advantage via the biomechanical enhancement of the left hand

Autores
Silva, E; Au Yong Oliveira, M; Fonseca, P; Garganta, R; Bochmann, C;

Publicação
Proceedings of the European Conference on Innovation and Entrepreneurship, ECIE

Abstract
Musicians are entrepreneurs, despite a lack of specific literature treating them thus. Musicians take the risk of launching themselves as performers, often with very little to fall back on if it does not work out. Musicians are not accustomed to creating a business plan for their careers and, more generally, lack an understanding of business models and financial investments, as often the return for hours of individual practice is simply not cost-effective. Many musicians also have careers in teaching, juggling a mix of music-related activities to make ends meet. Music is a life of passion and not one where riches are expected to flow. Additionally, at a time when the pressure to perform well is increasing daily, due also to added competition, and with performing musicians starting their music studies and careers earlier and earlier, at ever more tender ages, the probability of suffering a severe injury during one's career is exceedingly high. This research intends to discuss a process of prolonging careers and minimizing injury, while also maximizing performance, by way of leveraging technology. Research is in fact lacking linking classical music to technology, and this study shows that a biomechanical approach can produce significant changes in the hand position over the violin. All violinists and violists face the difficulties of playing on a non-symmetrical instrument, which makes it quite easy to create wrong postures and techniques. Retroreflective markers were placed on the joints of the left hand, and their movement during violin play captured by a MoCap system (Qualisys AB, Sweden) operating at a sampling frequency of 200 Hz. A violinist was asked to play a score (Al) using his usual playing technique and next to perform the same score using the enhanced technique (A2). The resulting data was analysed in the Visual 3D software (C-Motion, USA) in order to extract relevant parameters and metrics. Very positive and encouraging results were captured. The enhanced technique seems to allow the violinist to play the same score with less tension in the hand, with greater amplitude of the fingers, and a more natural position with angulations closer to the natural ones, allowing to play faster and with smaller pattern deviation, and so with more precision.

2018

Adoption of a smart parking solution: Parking information at your fingertips

Autores
Lima, F; Au Yong Oliveira, M; Martins, J; Gonçalves, R;

Publicação
Proceedings of the European Conference on Innovation and Entrepreneurship, ECIE

Abstract
The knowledge of the Portuguese public regarding smart cities is still limited, such knowledge being more present in the technological and business environments. Portuguese cities are starting to invest in smart issues as a response to their complexity and challenges. The ENABLE Consortium's INTELPARK Solution (fictitious names given for anonymity purposes) described herein is an example of a smart parking solution that, through the combination of hardware and software, provides key information about the parking area being managed (for example, occupancy or vehicle infraction information). This technological solution, focused on optimizing and making the management of parking areas more efficient, will serve everyone involved: from the driver to the manager. This article aims to focus on the prospective user (in this case, the driver who will park his or her vehicle in the parking area), since the consumer/traveller driving a vehicle is the main reason for the success or failure of any product and service, such as this one, in the marketplace. In addition, we are living in times of profound digital transformation in which access to information, oftentimes down to the second, becomes increasingly important for the user as well as the search for solutions that increase well-being, quality of life and comfort. Thus, 209 valid online survey answers were received, with structured questions, responses which were gathered from drivers or end users and in a non-probabilistic sampling research process. The main goal was to know how the mobile application INTELPARK, associated with this smart solution, was perceived by the end user, and to understand the potential interest in it and how frequently it would be used. The data collected was analysed through descriptive statistics and via the chi-squared test, in order to find associations between variables. The research concludes that future end users of this mobile intelligent parking application will have the following profile: they will be older, highly literate and with a higher gross monthly income. Moreover, these results also show that parking is seen to be an issue of citizenship and which promotes quality of life rather than simply being a source of revenue.

2018

How people with a disability innovate (or not) at a Major Portuguese University

Autores
Lopes, A; Pereira, C; Ferreira, L; Au Yong Oliveira, M;

Publicação
Proceedings of the European Conference on Innovation and Entrepreneurship, ECIE

Abstract
The main purpose of this case study was to identify the perception that people with a disability have about the concept of organizational innovation. Therefore, we aimed to provide an answer to the following research question: "How do people with a disability innovate?". The idea for doing this study emerged due to the lack of information and knowledge about the subject. We live in an era when it is easier to see people who suffer from a mental or physical malaise working in institutions or companies - more so than several years ago. Furthermore, people currently have a better understanding about the importance of embracing all individuals in society, and how it is necessary to give them all the same opportunities and to accept them in the business environment. At the same time that companies and institutions are accepting these people there may still be some gaps that make disabled people's work more difficult, resulting in a need to innovate in order to find new ways to overcome some obstacles that appear in their day-to-day lives. The way that people with disabilities modernize and modify some "basic" tasks may lead to a result that may be more productive and profitable for them and/or for the organization where they are inserted. To achieve that productivity and profitability, and also to boost their self-esteem, it is important to make sure that all the necessary tools are provided and that continuous monitoring is implemented to support these employees - creating not only a better understanding of their point of view but also improving their global efficiency. This is a qualitative study based on personal interviews with disabled people as well as being based on interactions with other employees at a major Portuguese university. The intention is to contribute to the increase of information in this area through a direct study with stakeholders while, additionally, adding to the perception of how coworkers and customers face and deal with disabled workers and whether they consider them capable of innovating or driving innovation. This case study concludes with some final considerations about the lack of opportunities given to disabled people which affects the evolution of their work in the workplace.

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