Abstract
Recommender systems position themselves as powerful tools in the support of relevance and personalization, presenting remarkable potential in the area of marketing. The cold-start customer problematic presents a challenge within this topic, leading to the need of distinguishing user features and preferences based on a restricted set of transactional information. This paper proposes a hybrid recommender system that aims to leverage transactional and portfolio information as indicating characteristics of customer behaviour. Four independent systems are combined through a parallelised weighted hybrid design. The first individual system utilises the price, target age, and brand of each product to develop a content-based recommender system, identifying item similarities. Secondly, a keyword-based content system uses product titles and descriptions to identify related groups of items. The third system utilises transactional data, defining similarity between products based on purchasing patterns, categorised as a collaborative model. The fourth system distinguishes itself from the previous approaches by leveraging association rules, using transactional information to establish antecedent and precedence relationships between items through a market basket analysis. Two datasets were analysed: product portfolio and transactional datasets. The product portfolio had 17,118 unique products and the included 4,408,825 instances from 2 June 2021 until 2 June 2022. Although the collaborative system demonstrated the best evaluation metrics when comparing all systems individually, the hybridisation of the four systems surpassed each of the individual systems in performance, with a 8.9% hit rate, 6.6% portfolio coverage, and with closer targeting of customer preferences and smaller bias.

Abstract
The exponential growth of data in the digital age has led to a significant demand for innovative approaches to assess data in a manner that is both effective and efficient. Machine Learning as a Service (MLaaS) is a category of services that offers considerable potential for organisations to extract valuable insights from their data while reducing the requirement for heavy technical expertise. This article explores the use of MLaaS within the realm of marketing applications. In this study, we provide a comprehensive analysis of MLaaS implementations and their benefits within the domain of marketing. Furthermore, we present a platform that possesses the capability to be customised and expanded to address marketing's unique requirements. Three modules are introduced: Churn Prediction, One-2-One Product Recommendation, and Send Frequency Prediction. When applied to marketing, the proposed MLaaS system exhibits considerable promise for use in applications such as automated detection of client churn prior to its occurrence, individualised product recommendations, and send time optimisation. Our study revealed that AI-driven campaigns can improve both the Open Rate and Click Rate. This approach has the potential to enhance customer engagement and retention for businesses while enabling well-informed decisions by leveraging insights derived from consumer data. This work contributes to the existing body of research on MLaaS in marketing and offers practical insights for businesses seeking to utilise this approach to enhance their competitive edge in the contemporary data-oriented marketplace.

Abstract
All types of sports are potential application scenarios for automatic and real-time visual object and event detection. In rink hockey, the popular roller skate variant of team hockey, it is of great interest to automatically track player movements, positions, and sticks, and also to make other judgments, such as being able to locate the ball. In this work, we present a real-time pipeline consisting of an object detection model specifically designed for rink hockey games, followed by a knowledge-based event detection module. Even in the presence of occlusions and fast movements, our deep learning object detection model effectively identifies and tracks important visual elements in real time, such as: ball, players, sticks, referees, crowd, goalkeeper, and goal. Using a curated dataset consisting of a collection of rink hockey videos containing 2525 annotated frames, we trained and evaluated the algorithm's performance and compared it to state-of-the-art object detection techniques. Our object detection model, based on YOLOv7, presents a global accuracy of 80% and, according to our results, good performance in terms of accuracy and speed, making it a good choice for rink hockey applications. In our initial tests, the event detection module successfully detected an important event type in rink hockey games, namely, the occurrence of penalties.