Abstract

Abstract
In small and rural regions, where we can many times find top quality products, there is, many times, a greater difficulty in promoting their products. This difficulty begins in the nature of the companies that manufacture these products. These companies are typically family-owned or small-sized, not having large capacity to carry out very elaborate marketing strategies. They often depend of the tourist attractiveness of the regions themselves to leverage their sales. This paper discuss the challenges for the promotion of regional products and rural regions, review the role of smartphones and the main tag-based contextualization mechanisms and their potential for leverage the sale of rural regional products and, finally, presents a cooperation-based conceptual model, where are combined contextualization-tags and mobile devices to promote regional products, leverage sales and promote rural regions by attracting new visitants, making regional products a window-mechanism to the promotion of rural regions heritage and tourism-related services.

Abstract
The tourism sector has become one of the most important engines of economic growth for many countries. With the evolution of Information and Communication Technologies, new opportunities have arisen for a reengineering in the way the various tourism and hospitality industries interact with tourists. Equally, new possibilities open to the entities that vision to promote the patrimony and endogenous products of their regions. Information and Communication Technologies are today one of the most critical areas for the success of tourism and how tourist destinations can be promoted. Tourists, increasingly a digital generation, expect that the access to information and services be done in an innovative, immersive and contextualized way, through the use of technologies that are embedded in their daily lives. This article discusses the touristic routes creation process and the role of Information and Communication Technologies in the creation and support of touristic routes. Also, a technological model is presented in its conceptual perspective, as well the functional modelling of its main components and features. © 2019 International Business Information Management Association (IBIMA).

Abstract
The tourism sector has become one of the most important engines of economic growth for many countries. With the evolution of Information and Communication Technologies, new opportunities have arisen for a reengineering in the way the various tourism and hospitality industries interact with tourists. Equally, new possibilities open to the entities that vision to promote the patrimony and endogenous products of their regions. Information and Communication Technologies are today one of the most critical areas for the success of tourism and how tourist destinations can be promoted. Tourists, increasingly a digital generation, expect that the access to information and services be done in an innovative, immersive and contextualized way, through the use of technologies that are embedded in their daily lives. This article discusses the touristic routes creation process and the role of Information and Communication Technologies in the creation and support of touristic routes. Also, a technological model is presented in its conceptual perspective, as well the functional modelling of its main components and features. © 2019 International Business Information Management Association (IBIMA).

Abstract
The tourism sector has become one of the most important engines of economic growth for many countries. With the evolution of Information and Communication Technologies, new opportunities have arisen for a reengineering in the way the various tourism and hospitality industries interact with tourists. Equally, new possibilities open to the entities that vision to promote the patrimony and endogenous products of their regions. Information and Communication Technologies are today one of the most critical areas for the success of tourism and how tourist destinations can be promoted. Tourists, increasingly a digital generation, expect that the access to information and services be done in an innovative, immersive and contextualized way, through the use of technologies that are embedded in their daily lives. This article discusses the touristic routes creation process and the role of Information and Communication Technologies in the creation and support of touristic routes. Also, a technological model is presented in its conceptual perspective, as well the functional modelling of its main components and features.

Abstract
The tourism sector has become one of the most important engines of economic growth for many countries. With the evolution of Information and Communication Technologies, new opportunities have arisen for a reengineering in the way the various tourism and hospitality industries interact with tourists. Equally, new possibilities open to the entities that vision to promote the patrimony and endogenous products of their regions. Information and Communication Technologies are today one of the most critical areas for the success of tourism and how tourist destinations can be promoted. Tourists, increasingly a digital generation, expect that the access to information and services be done in an innovative, immersive and contextualized way, through the use of technologies that are embedded in their daily lives. This article discusses the touristic routes creation process and the role of Information and Communication Technologies in the creation and support of touristic routes. Also, a technological model is presented in its conceptual perspective, as well the functional modelling of its main components and features.