Abstract
Smart cities are, by nature, spaces with a richness and diversity of technologies incorporated in their physical spaces, in such a way that they can be seen as a single intelligent and collaborative space. As technological pillars, two important layers arise – the sensory layer and the actuator layer, both of which are strongly interconnected with each other, emerging as a large Internet of Things network. This scenario reveals an enormous potential for marketing science and for the creation of innovative strategies to promote territories as touristic destinations. Within the multiple opportunities, there is space for the development of an interactive marketing experience, revolutionizing, through creative rethink, the way destinations interact with their visitors, and make known all their potential. Although in the context of tourism, there are three main moments in the visit process – the before, the during and the after, this work focuses on the moment of the destination visit – the during. In order to understand how creative rethink can be carried out to create innovative strategies to promote touristic destinations, an introduction is carried out, substantiating the concepts of digital marketing, smart cities and Internet of Things. Then, the methodology that governed the creation of a collaborative model for smart cities is clearly defined, being contextualized the importance of destinations-communication, the concept of a smart city and some of the major technology that support this concept. After contextualization and methodological aspects, this article presents a conceptual model where its components are described and where it is discussed how the model can take advantage of the variety of technologies that exist in a smart city, in order to allow innovative digital marketing strategies and innovating in the interaction between the city and the visitant, and vice versa – the vision of interactive digital marketing. In the model discussion, some interaction-scenarios and their main benefits are highlighted, which serve as examples for validating the proposed model. Finally, we present the work limitations and mains conclusions.

Abstract
Website is a bridge between users and online information. It is extremely important in terms of marketing and must be designed according to the rules of usability, especially in hotel industry. Websites with high usability value will be accessed by more users. Therefore, building a useful website is important. This study aims to evaluate, from the point of view of usability, the websites of hotel establishments in Terras de Tras-os-Montes, a region located in the north of Portugal.

Abstract
Social networks are the main marketing entity of the hotel industry of the 21st century. To understand the impact that social networks have on the hotel sector, both from the point of view of the hotel and the consumer is becoming essential. The aim of this research is to find out how 5 stars Slovakian hotels present themselves in 3 different social networks Instagram, Facebook and Twitter and to compare them with each other. For that purpose a descriptive analyses of the most relevant features of this social networks was conducted. The study offers relevant insight for marketing practitioners in the hospitality industry

Abstract
Social networks are the main marketing entity of the hotel industry of the 21st century. To understand the impact that social networks have on the hotel sector, both from the point of view of the hotel and the consumer is becoming essential. The aim of this research is to find out how 5 stars Slovakian hotels present themselves in 3 different social networks Instagram, Facebook and Twitter and to compare them with each other. For that purpose a descriptive analyses of the most relevant features of this social networks was conducted. The study offers relevant insight for marketing practitioners in the hospitality industry

Abstract
To identify the most developed terms in the field of Tourism and virtual reality, a quantitative analysis was developed in February 2020. This analysis was focused on seven hundred and eighty-four (784) publications from the Scopus database, published between 1995 and February 2022 and limited to the following areas: Business Management and Accounting, Computer Science, Social Sciences and Engineering. A bibliometric analysis was performed using the VOSviewer software and a technique of matching terms and co-authoring by authors and countries. Were found 5 clusters for the co-occurrence of terms and 7 clusters for the co-authorship of authors and countries.

Abstract
To identify the most developed terms in the field of Tourism and virtual reality, a quantitative analysis was developed in February 2020. This analysis was focused on seven hundred and eighty-four (784) publications from the Scopus database, published between 1995 and February 2022 and limited to the following areas: Business Management and Accounting, Computer Science, Social Sciences and Engineering. A bibliometric analysis was performed using the VOSviewer software and a technique of matching terms and co-authoring by authors and countries. Were found 5 clusters for the co-occurrence of terms and 7 clusters for the co-authorship of authors and countries. © 2022 IEEE Computer Society. All rights reserved.