Abstract
ABSTRACT The study aims to understand how, to what extent, and through what mechanisms startups contribute to the achievement of the sustainable development goals (SDGs), distinguishing between impact-driven initiatives and approaches in which sustainability is used instrumentally. To this end, a mixed-methods methodology was applied, combining quantitative and qualitative analysis on a sample of 1864 startups accelerated by Y Combinator. The results indicate that the most addressed SDGs are SDG 13 (Climate Action) and SDG 3 (Good Health and Well-being), with an emphasis on clean technologies, low-carbon models, data-based climate monitoring, personalized and preventive medicine, mental health, and clinical data management. In contrast, goals related to biodiversity and reducing inequalities are less represented, revealing gaps and areas with potential for expansion. The study's contributions include identifying patterns and gaps in startups' engagement with the SDGs, reinforcing the importance of public policies and incentives to balance efforts in less addressed areas, and demonstrating the central role of digital technologies and data analysis in promoting sustainability.

Abstract

Abstract
Short-form destination videos often rely on music to carry cultural meaning. This paper links Cognitive Metaphor Theory with the circumplex dyad of pleasure and arousal to explain how music-image pairings build destination brand resonance (DBR). Three experiments show that pleasure is the stable route to DBR, arousal helps only under favorable tone, and their effects are additive. A Meaning-Access Prime (MAP) raises both emotions under identical clips and, in Bayesian structural models, also exerts a direct path to DBR, strongest when pleasant tone is low. DBR then predicts destination brand identification and destination consumption intention. We also show a useful state view: Resonant versus Emergent DBR. The framework provides design rules for co-tuning tone, activation, and cultural cues in creator-made clips that improve resonance, identification, and intention.

Abstract
This paper presents a case study to illustrate the application of the directed qualitative content analysis (DQCA) technique to focus group transcriptions for data-driven qualitative persona creation, with broader applicability in human-computer interaction and software development. Using a case study from a project focused on creating an e-grocery marketplace for facilitating short agrifood supply chain trade in the Portuguese context, we demonstrate and validate how DQCA can systematically generate personas that reflect real user needs. For the focus group session, we involved one of the project's stakeholders: family farmers. Furthermore, we propose how these personas can be integrated into the Rational Unified Process software development methodology, guiding decision-making, user-centered design, and prioritization throughout all its phases. Despite being rooted in the e-grocery domain, this paper's methodological approach and insights into generating and integrating user-centered personas in software development processes apply to a broader range of industries and projects, offering guidelines for practitioners and researchers in diverse contexts.

Abstract

Abstract