Abstract
PurposeThis study aims to examine the use of the serious game FLIGBY to recognize and enhance conflict management skills in international business education. It explores how the game's realistic scenarios and embedded conflict resolution frameworks (i.e. Thomas-Kilmann Instrument, Interest-Based Relational approach and Harvard Negotiation Principles) support the development of key competencies through experiential, gamified learning.Design/methodology/approachThis study analyzes data from 16,597 FLIGBY players using multiple regression models to examine how the game facilitates the recognition of conflict situations and the application of resolution strategies. The risk-free, simulated environment of FLIGBY provides a controlled setting to assess players' conflict management competencies.FindingsThe findings demonstrate that serious games like FLIGBY not only enhance students' understanding of conflict management theories but also actively support the development of practical skills and self-awareness. Players are challenged to analyze interpersonal dynamics, make strategic decisions and reflect on the outcomes of their actions, fostering the development of conflict management skills.Originality/valueThe inclusion of FLIGBY in a business education program has the potential to facilitate experiential learning in conflict management, which is a key topic in international business. Furthermore, it offers data-driven insights into how individuals and teams approach conflict resolutions which may be relevant to refine theoretical models based on gameplay analytics.

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ABSTRACT The study aims to understand how, to what extent, and through what mechanisms startups contribute to the achievement of the sustainable development goals (SDGs), distinguishing between impact-driven initiatives and approaches in which sustainability is used instrumentally. To this end, a mixed-methods methodology was applied, combining quantitative and qualitative analysis on a sample of 1864 startups accelerated by Y Combinator. The results indicate that the most addressed SDGs are SDG 13 (Climate Action) and SDG 3 (Good Health and Well-being), with an emphasis on clean technologies, low-carbon models, data-based climate monitoring, personalized and preventive medicine, mental health, and clinical data management. In contrast, goals related to biodiversity and reducing inequalities are less represented, revealing gaps and areas with potential for expansion. The study's contributions include identifying patterns and gaps in startups' engagement with the SDGs, reinforcing the importance of public policies and incentives to balance efforts in less addressed areas, and demonstrating the central role of digital technologies and data analysis in promoting sustainability.

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The polarization curve characteristics of proton exchange membrane (PEM) hydrogen electrolyzers lead to large variations in the equivalent load impedance over the operating current range. This results in a varying closed-loop system time response when traditional fixed-gain PI controllers are employed. In this work, the design and experimental validation of a 3-phase interleaved buck converter controlled via a proposed adaptive lead-lag current control strategy for a PEM hydrogen electrolyzer load is presented. The incremental load conductance method is used to obtain a control-oriented model of the converter-electrolyzer system, enabling real-time calculation of controller parameters via pole-zero cancellation and user-specified transient performance. A laboratory prototype is implemented to experimentally verify the approach under step-load changes, ramp-load changes, and 50% input voltage sag conditions. The results show less than 1% current ripple, identical transient performance over the entire operating range, and improved disturbance ride-through performance compared to a traditional PI controller. The proposed approach offers a viable and robust control solution for high-current PEM electrolyzer applications.

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Short-form destination videos often rely on music to carry cultural meaning. This paper links Cognitive Metaphor Theory with the circumplex dyad of pleasure and arousal to explain how music-image pairings build destination brand resonance (DBR). Three experiments show that pleasure is the stable route to DBR, arousal helps only under favorable tone, and their effects are additive. A Meaning-Access Prime (MAP) raises both emotions under identical clips and, in Bayesian structural models, also exerts a direct path to DBR, strongest when pleasant tone is low. DBR then predicts destination brand identification and destination consumption intention. We also show a useful state view: Resonant versus Emergent DBR. The framework provides design rules for co-tuning tone, activation, and cultural cues in creator-made clips that improve resonance, identification, and intention.

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This paper presents a case study to illustrate the application of the directed qualitative content analysis (DQCA) technique to focus group transcriptions for data-driven qualitative persona creation, with broader applicability in human-computer interaction and software development. Using a case study from a project focused on creating an e-grocery marketplace for facilitating short agrifood supply chain trade in the Portuguese context, we demonstrate and validate how DQCA can systematically generate personas that reflect real user needs. For the focus group session, we involved one of the project's stakeholders: family farmers. Furthermore, we propose how these personas can be integrated into the Rational Unified Process software development methodology, guiding decision-making, user-centered design, and prioritization throughout all its phases. Despite being rooted in the e-grocery domain, this paper's methodological approach and insights into generating and integrating user-centered personas in software development processes apply to a broader range of industries and projects, offering guidelines for practitioners and researchers in diverse contexts.

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